October 2024 - Strategic Content Marketing

The 6 Numbers You Should Be All Over In Your Marketing

by Lucinda | Oct 21, 2024 | Blog

I’ll admit it – I’m a self-professed marketing geek. I love digging into the numbers, analysing the data, and figuring out exactly how to make marketing campaigns more efficient. But here’s the thing: you don’t have to be a marketing geek to understand your...

Cost Per Acquisition: What Is It & Why You Absolutely MUST Track It

by Lucinda | Oct 14, 2024 | Blog

Ever wondered how much you’re really spending to bring in a new customer? You might be pouring money into ads, social media, or email campaigns, but without knowing your Cost Per Acquisition (CPA), it’s hard to tell if your marketing is working as well as it should...

Customer Lifetime Value: Why It’s the Secret to Smarter Marketing

by Lucinda | Oct 7, 2024 | Blog

Imagine this: You’ve got a marketing budget, and you’re trying to figure out how much to spend on ads, email campaigns, or promotions. But how do you know how much a customer is actually worth to your business in the long run? This is where Customer Lifetime Value...