Content Writing
Crash Course.
Learn To Write Content That Converts
Prospects Into Raving – and Paying – Fans!
“No matter what you do, your job is to tell your story.”
Gary Vaynerchuck
So, What Exactly Is This Content Crash Course?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
I Know You…
Running a small business is hard. You know you should be creating great content, but you’re slow, struggling and there isn’t enough money to outsource and get the help you need.
- You’re hard-working, focused and ambitious.
- You want to grow your small business and create a better life for your family.
- CSS to this text in the module Advanced settings.
- Your content goes here. Edit or remove this text
Aggravate The Problem…
Copywriting and content marketing training that teaches your team the skills, strategy and sales psychology they need to get them fully on board with your story strategy and start making your content really work for your business. Copywriting and content marketing training that teaches your team the skills, strategy and sales psychology they need to get them fully on board with your story strategy and start making your content really work for your business.
- Copywriting and content marketing training that teaches your team the skills, strategy and sales psychology
- they need to get them fully on board with your story strategy and start making your content really work for your business.
- Copywriting and content marketing training that teaches your team the skills, strategy and sales psychology they need to get them fully on board with your story strategy and start making your content really work for your business.
Copywriting and content marketing training that teaches your team the skills, strategy and sales psychology they need to get them fully on board with your story strategy and start making your content really work for your business.
Three Things You Need To Know…
FACT #1
Copywriting and content marketing training that teaches your team the skills, strategy and sales psychology they need to get them fully on board with your story strategy and start making your content really work for your business.
FACT #2
As my private client, you get bespoke in-house training, access to all my online courses, PLUS one-to-one mentoring and support as I help you create your story strategy and implement your content marketing plan.
FACT #3
As my private client, you get bespoke in-house training, access to all my online courses, PLUS one-to-one mentoring and support as I help you create your story strategy and implement your content marketing plan.
TO PUT IT SIMPLY, IF YOU WANT TO XXX WITHOUT XXX THEN YOU NEED HELP…
Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action…
MY STORY GOES HERE INC AUTHORITY
Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action. Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action.
Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action..Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take actio
MY STORY GOES HERE INC AUTHORITY
Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action. Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action.
Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action..Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take actio
MY STORY GOES HERE INC AUTHORITY
Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action. Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action.
Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action..Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take actio
Let Me Show You How…
Love a good freebie? Unlock my VIP Vault for content marketing checklists, cheat sheets, templates, challenges and more… It’s all free!
Introducing The Content Writing Crash Course…
HOW IT WORKS…
Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action. Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action.
Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action..Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action…Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action…
Using real-life stories of business, marketing, parenting, travel and life, I educate, entertain and inspire your audience to take action…
The core component of the Content Crash Course. These short, simple to understand videos will teach you everything you need to know to create great content.
They’re jam-packed full of value and 100% NOT boring.
I know as a business owner you’re super busy. So each video is a maximum of 10 minutes long, so you can fit the course around your busy business schedule!
To see exactly what we’ll cover in the course check out the other tabs here, then keep scrolling to see what each module includes…
I want you to get the most from this programme. If you want to see results then you’ve got to take action.
So as part of each module you’ll be given a writing task to complete. This task will help you to implement what you’ve learned so far, practicing your skills AND making sure that by the end of the course you’ll have a bank of content to start using and the confidence to keep creating.
You can share your content in our 24/7 community for feedback, or as part of my VIP package I’ll critique and tweak your content with you personally to help refine your skills.
Join me on my live weekly Q&A session reserved just for Content Crash Course students. The sessions are held live on Zoom, so you can ask your questions and get them answered by me personally right there and then.
Find support from other Content Crash Course students as you develop your skills together. Share your ideas, get feedback on the content you’re creating and give feedback to other students in our member’s only Facebook group. You might even make some new biz-minded friends too…
“What a brilliant course this has been! I’ve learnt loads and can’t wait to”
Seth Godin
Course Content…
MODULE 1: THE BASICS
First, you’ll learn the core foundations of creating killer content including…
- What makes content good – The secret to creating blogs, emails and articles that people want to read, engage and share.
- What makes content bad – The super common mistakes that small business owners make in their content.
- Types of content – The different types of content, their strengths, weaknesses and which you should be using to achieve your content marketing goals.
MODULE 2: GET INSIDE YOUR CLIENT’S MIND
Next, you’ll learn how to get inside your client’s mind so you know exactly what to write to get the results you want. We’ll cover…
- Market, Message, Media – Why understanding your target market is ALWAYS the most important part of creating any content.
- Digging deep on your target market – A step by step process to help you define and understand YOUR target market.
- Tone, style and language – Learn what words work and how to create your own, unique company voice that resonates with your reader.
MODULE 3: THE FIRST HURDLE
The first challenge is getting your content noticed, clicked or opened. In this module we’ll cover…
- Headlines & subject lines – Why headlines are the most important part of ANY content.
- What really works – How to create headlines that capture your reader’s attention and make them want to learn more.
- What NOT to do – The most common mistakes people make with their headlines that make your content a big, fat waste of time – and how to make sure you never make them.
MODULE 4: KILLER CONTENT STRUCTURE
Getting your content structure right can save you loads of time and make your content way more effective. In this module we’ll cover…
- Paragraphs, sentences, spellings – Discover how to make your content easier to read and learn when to follow the rules, and when to break them!
- Purpose and paths – Learn how to get the most from your content by creating a clear path for your reader to follow – all the way to your payment page.
- Duel readership – Find out how to make your content easy to consume for everyone – from skim readers to the details people.
MODULE 5: KEEPING THEM READING
Getting your content noticed is only the first step. Now you’ve got to keep them reading. In this module you’ll learn the professional content writer’s tricks of the trade including…
- Storytelling – How to use simple stories to overcome objections and sell without the reader realising they’re being sold.
- Seeds of curiosity & open loops – Simple sentences and strategies to keep your readers hooked throughout any length of content.
- How to not be boring – Discover how to make sure your content stays fresh, unique and interesting so your readers want to keep reading.
MODULE 6: GETTING BETTER & WRITING FASTER
Now you’ve got the basics down, it’s time to refine your skills. In this module you’ll learn…
- The writing process – The simple 7 step process that I follow to make creating any content quick and easy.
- Dealing with writer’s block – Simple strategies to overcome that ‘blank page’ brain block and stop wasting time when you should be writing.
- How to edit like a pro– The truth is, creating awesome content is all in the edit. Learn how to quickly and easily edit your content into a marketing masterpeice.
Ok, Cut To the Point – What Does It Cost?
Do It Yourself
Learn at your own pace, supported by the Crash Course Community.- Full video course access – including all 6 modules
- Weekly tasks – to implement the learning and practice your skills
- Weekly Q&A session – live with me
- 24/7 Access – to my online community
- BONUS #1: Monthly VIP Masterclasses (Value £595)
- BONUS #2: Digging Deep Worksheet (Value £195)
- BONUS #3: My Content Concept Board (Value £95)
- BONUS #4: My Top Tools Of The Trade (Value £45)
- BONUS #5: Killer Content Checklist (Value £45)
- BONUS #6: 25 Easy Headline Hacks PDF (Value £27)
One 2 One Support
Make faster progress with one to one support and personalised feedback.- Full video course access – including all 6 modules
- Weekly tasks – to implement the learning and practice your skills
- Weekly Q&A session – live with me
- 24/7 Access – to my online community
- BONUS #1: Monthly VIP Masterclasses (Value £595)
- BONUS #2: Digging Deep Worksheet (Value £195)
- BONUS #3: My Content Concept Board (Value £95)
- BONUS #4: My Top Tools Of The Trade (Value £45)
- BONUS #5: Killer Content Checklist (Value £45)
- BONUS #6: 25 Easy Headline Hacks PDF (Value £27)
- One 2 one support – I’ll critique, tweak and provide personal feedback on all your course tasks
- Email & Whatsapp support – Need help? Message me and I’ll be on hand to offer advice and answer your questions.
But Wait! There’s More…
Bonus #1
MONTHLY VIP MASTERCLASSES Make understanding your target market easy with this simple to follow worksheet.
Bonus #2
25 EASY HEADLINE HACKS
Offering content creation and copywriting to your existing clients is an easy way to make more money, without giving up any of your time.
Bonus #3
DIGGING DEEP WORKSHEET
Offering content creation and copywriting to your existing clients is an easy way to make more money, without giving up any of your time.
Bonus #4
TOP TOOLS OF THE TRADE
Offering content creation and copywriting to your existing clients is an easy way to make more money, without giving up any of your time.
Bonus #5
KILLER CONTENT CHECKLIST
Offering content creation and copywriting to your existing clients is an easy way to make more money, without giving up any of your time.
Bonus #6
MY CONTENT CONCEPT BOARD
Offering content creation and copywriting to your existing clients is an easy way to make more money, without giving up any of your time.
But That’s Not All…
Offering content creation and copywriting to your existing clients is an easy way to make more money, without giving up any of your time.
HERE’S A QUICK REMINDER OF WHAT YOU’LL GET…
Offering content creation and copywriting to your existing clients is an easy way to make more money, without giving up any of your time. We do the work, you get paid…
- fans without having to write a single word yourself.
- fans without having to write a single word yourself…
- fans without having to write a single word yourself…
90 DAY MONEYBACK GUARANTEE
Offering content creation and copywriting to your existing clients is an easy way to make more money, without giving up any of your time. We do the work, you get paid…
- fans without having to write a single word yourself.
- fans without having to write a single word yourself…
- fans without having to write a single word yourself…
Imagine If You Could…
- Your content goes here. Edit or remove this text inline or in the module Content settings.
- You can also style every aspect of this content in the module Design settings and even apply custom.
- CSS to this text in the module Advanced settings.
- Your content goes here. Edit or remove this text.
- CSS to this text in the module Advanced settings.
- Your content goes here. Edit or remove this text.
“tESTIMONIAL GOES IN HERE Marketing is no longer about the stuff that you make but about the stories you tell.”
Seth Godin
Offering content creation and copywriting to your existing clients is an easy way to make more money, without giving up any of your time. We do the work, you get paid…
Ready To Create Some Killer Content?
Love a good freebie? Unlock my VIP Vault for content marketing checklists, cheat sheets, templates, challenges and more… It’s all free!
