Hey there, fellow business owner!

Ever wonder why some emails bounce back or never seem to get any traction? It could be because you’ve got some not-so-great emails on your list. Let’s clean up your email list and keep your email game strong.

Today in less than 3 minutes, you’ll learn:

The three settings you need to use to increase your email deliverability

Why they work

How you can implement them and get your emails seen by more people

3 Email Settings You Must Use For Deliverability

Today, I’m explaining how you can increase the number of people who see your emails by making some changes to your email settings. It might seem a little techy, but honestly, it really is simple. Read on to find out what you can do today to help ensure your emails do end up in front of your prospects…

1: SPF (Sender Policy Framework) Record:

Add an SPF record to your domain’s DNS settings. This will stop spammers from sending messages from your domain and let other people’s mail servers see that you’re a trustworthy sender.

How Does SPF Work?

Domain Owner Sets Up SPF: This means you create the SPF record in your DNS settings. It’s a list of servers that are allowed to send emails from your domain.
Email Servers Check SPF: When an email is sent from your domain, the receiving email server checks if it’s from the servers listed in your SPF record.
Email Verification: If the email is from a server in your SPF list, it’s considered legitimate and can reach the recipient. If it’s not, the email is rejected or marked as spam.

2: DKIM (DomainKeys Identified Mail) Signature:

DKIM is a security method to make sure emails are safe and come from the domain they claim to. It proves that emails are safe and not tampered with.

How does DKIM work?

Digital Signature: When you send an email, your server adds a digital signature to the message. It’s based on a private key that only your server knows.
Verification: When someone receives your email, their email server uses a public key (which is available in your DNS records) to check this signature.
Email Authenticity: If the signature matches using the public key, it proves that the email really did come from your domain and wasn’t altered along the way.

3: DMARC (Domain-based Message Authentication, Reporting and Conformance) Policy:

DMARC is a security protocol that helps protect email domains from being used in email scams, phishing emails, and other cyber threats.

How Does DMARC work?

Combines SPF and DKIM: DMARC checks that the email comes from an approved server (SPF) and that the message hasn’t been tampered with (DKIM).
Sets Policies: As a domain owner, you set up a DMARC policy that tells email servers what to do if an email doesn’t pass the SPF or DKIM tests. Either do nothing, quarantine the email (like putting it into spam), or reject it.
Reports: DMARC asks for reports from email servers on how they’re handling your emails. This helps you see if someone is trying to misuse your domain to send spam or scams.

For help with setting up your DMARC, check out this Step-by-step guide to setting up DMARC for a subdomain.

To Wrap It All Up

To sum up, SPF and DKIM give credibility to your emails so your recipients’ servers know they’re safe and legit. DMARC uses SPF and DKIM to give extra protection against security issues and spoofing. By using these three email settings, your emails will be seen by more people and not end up in spam folders.