About Us.

We’re content marketers. We write persuasive copy that helps ambitious entrepreneurs & business owners to get more customers, make more sales and build a solid tribe of clients who buy from you time and time again.

Founded in 2017 by Lucinda Dawes, we make getting results from your marketing easy, affordable and hassle-free. 

We offer “Done For You” copywriting and content marketing services, along with training and consultancy too.  


No pressure. No hard sell. Just quick chat to find out if our service is right for your business. 

Our Secret Sauce.

We’re really very good at what we do. It could be because we only use UK based, native-English speaking writers. It could be that we regularly geek out on the latest marketing strategies because we love it. It could be the caffeine-fueled enthusiasm we have due to the copious amounts of tea we drink.

Or it could come down to our three core company values:


Be Inquisitive 

We ask questions. We’re not afraid to test things or break the status quo. We’re always learning, about you, your business, your customers and what’s happening in the content marketing world as it continues to develop. This all helps us to stay ahead of the game and keep delivering you with results. 

Be Honest

We don’t beat around the bush. We’ll always give you a realistic idea of what to expect from us and your campaigns. If you give us terrible brief, we’ll tell you. If we think we can’t help you, we’ll say so. If we mess up, we’ll own up. And if we do a great job we’ll be honest about that too. 

Get Shit Done

We hit deadlines and deliver your projects and campaigns without delay. We don’t make up excuses or fanny around wasting our time on things that won’t have an impact. We don’t waste your precious time by asking for unrealistic briefs or input. We create great content and get it out there. 

They Really Understand What We’re Trying to Achieve 

We’ve worked with Strategic over the last two years and I would highly recommend them. Lucinda is organised, knowledgeable and seems to really understand what it is we’re trying to achieve. She makes the whole process so simple. If you’re looking for help with your marketing then I highly recommend them. 

Stephen Day

Director, Dorset

Enquire Now.  

No pressure. No hard sell. Just quick chat to find out if our service is right for your business. 

UK Based Copywriters.

We’re really quite fussy about the quality of the content we provide to our clients. That’s why all our copywriters are UK based and native English-speaking. 

They’ve all been trained in-house, so they know how to write the “Strategic” way. 

They’ll “get” your company voice and create engaging, persuasive and compelling copy for your company. 

About Lucinda

Strategic Content Marketing is owned and run by Lucinda Dawes.

After spending two years travelling the world with her kids while working as a freelance copywriter, she hung up her backpack and settled back in the UK to build Strategic Content Marketing.

Over the last 5 years she has helped tons of businesses to increase their sales, improve customer retention and make more money from their lists. Her direct approach, quick wit and obsession with problem solving has helped her to create an excellent service that delivers results on time, with no hassle.

Lucinda still loves to travel, taking her two boys to new countries and experiencing exciting things. She’s a Harry Potter, Jack Reacher and Game of Thrones fan. She loves to read, dance and she drinks lots of tea. Black. One sugar.


No pressure. No hard sell. Just quick chat to find out if our service is right for your business. 

Free Website Content Review

Free Website Content Checklist.

Not getting the results you want from your website? It could be that your content is the problem.

Click the button below and we’ll send you our website content checklist so you can see how your copy measures up!

01202 348 191

[email protected]

Company No: 11660697