The Hidden Costs of DIY Marketing: Why a Marketing Consultant Could Save You Money
On the surface, doing your own marketing sounds smart. You know your business best, right? How hard can it be? But here’s the truth nobody tells you: DIY marketing often costs far more than you think. Not just in budget. But in time. Energy. Lost sales. And missed...
How To Write A Banging Subject Line And Get Your Emails Opened
Subject Lines are THE most important part of any marketing email. They are the first thing you see. They are what make you decide if you are going to read on. People’s inboxes are extremely busy. You need to somehow make your email stand out amongst all the others...
Most Marketing Sucks – Here’s Why
It is virtually impossible to get away from marketing. It is EVERYWHERE. Day in day out, hour after hour, someone is trying to sell you something or get you to do something, often interfering with your day. Yet most of the time we take very little notice of it. Why?...
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