7 Huge Website Content Mistakes

7 Huge Website Content Mistakes

When it comes to your website, looks matter. But not nearly as much as well-written and clearly presented content.  Too many companies spend big money on flash websites only to overlook the messaging itself.  And it’s causing them problems.  All design and no...
5 Ways to Make Your Content More Engaging

5 Ways to Make Your Content More Engaging

The internet is vast. It’s an ocean.  It stretches WAY beyond the horizon, full of endless emails, ads, social posts, websites, blogs…  It is careless to let your content drown.  In the early 2000s, you could pretty much write any old rubbish and people would...
How To Write Subject Lines That Get Opened

How To Write Subject Lines That Get Opened

Email marketing can bring an incredible return on investment to your business bringing you an average of £36 for every £1 spent. But there is a caveat… People have to actually open your emails.  You can write the best sales email with an insanely good offer, but if...
Inevitable Unsubscribes

Inevitable Unsubscribes

When I first started email marketing many years ago I was worried that I’d piss people off. I was worried that they might not like what I have to say or they might unsubscribe from my list! But I soon realised that I was wrong. There was no MIGHT about it....
Lucinda Dawes

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