Copy Vs Content: What’s The Difference? And Who Cares?
Content and copy are not the same, but a quick Google confirms that people aren’t quite getting it. To make matters worse, copy is content, but content is not copy. Making sense so far? The main difference between copy and content lies in its purpose. Copy is written...
7 Huge Website Content Mistakes
When it comes to your website, looks matter. But not nearly as much as well-written and clearly presented content. Too many companies spend big money on flash websites only to overlook the messaging itself. And it’s causing them problems. All design and no...
5 Ways to Make Your Content More Engaging
The internet is vast. It’s an ocean. It stretches WAY beyond the horizon, full of endless emails, ads, social posts, websites, blogs… It is careless to let your content drown. In the early 2000s, you could pretty much write any old rubbish and people would...
5 Most Common Email Marketing Mistakes and How to Avoid Them
It’s simple. Email marketing remains to be one of the best ways to bag more sales. Move aside painful social media algorithms and undefined audiences! Email marketing is an incredible tool that lets you put yourself in front of your target market with ease, and its...
Is Your Email Marketing Working? How To Measure Your Results
How do you know if your email marketing is working? No, it’s not the start of a bad joke… It’s a question every smart business owner should be asking themselves. Email marketing is not only an effective way of connecting with clients but also great value for money...
How To Write Subject Lines That Get Opened
Email marketing can bring an incredible return on investment to your business bringing you an average of £36 for every £1 spent. But there is a caveat… People have to actually open your emails. You can write the best sales email with an insanely good offer, but if...
Help! People Aren’t Getting My Emails – 6 Things That Land You In The Junk Folder
There’s nothing more frustrating than writing an epic email to your list, only to have it totally tank and end up in junk. Frustrating with a capital F. You might be thinking your email provider is to blame – Maybe if you move away from Mailchimp/Active...
3 Types of Email Marketing Every Business Should Do
Email marketing is still the single most powerful way to make more money from your business. Sure, Facebook Ads, Google PPC, TikTok or YouTube can all bring you more leads. But how do you turn those leads into customers? Email. Yeah, you’ll get some who will...
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