Inevitable Unsubscribes
When I first started email marketing many years ago I was worried that I’d piss people off. I was worried that they might not like what I have to say or they might unsubscribe from my list! But I soon realised that I was wrong. There was no MIGHT about it....
Is Your Marketing Ecosystem Broken?
My 16-year-old is studying environmental science, law and geology at college. He’s super smart and he LOVES a good discussion. So this means that my house is often filled with in-depth debates about climate change, mens rea and rocks. Yes. Rocks. Now, I’m not really...
Is Your Blog A Big Fat Waste Of Time?
Blogging won’t work for every business. When I meet with a potential new client that’s one of the first things I say. You see, I don’t work with just anyone. Of course, I want to take on new clients. The more clients we have the more money we make – and who...
How to Get The Slight Edge
I read a lot of books. So many in fact that my husband and I have an ongoing joke about it. He says that if I had to give him £1 every time I said “I finished my book” he’d be a millionaire. Some books are good. Some are great. And then every now and then I come...
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