Ever feel like your marketing is all over the place? One week, you’re posting every day. The next, it’s radio silence. You send out a flurry of emails… and then nothing for months. Sound familiar?
You’re not alone. Consistency in marketing is one of the biggest struggles for business owners. But without it, you’re leaving money on the table.
In this blog, we talk about why consistency matters, why it’s so hard to maintain, and, most importantly, how to fix it.
Why Consistency in Marketing Matters
People buy from people they trust. And trust isn’t built overnight – it’s built through repeated interactions. If your audience only hears from you sporadically, they won’t develop that sense of reliability and familiarity that leads to sales.
It also takes multiple touches before someone buys. Studies show that it takes between 7-20 touchpoints before a customer makes a purchase. If your marketing is inconsistent, you’re constantly resetting the clock. Every time you disappear for a while, you lose momentum and have to start from scratch.
Even if someone isn’t ready to buy from you today, they might be in six months. But if you haven’t kept up regular communication, they’ll forget about you – and go to your competitor instead.
Why It’s So Hard to Be Consistent
As a business owner, you’re wearing multiple hats – handling sales, operations, customer service, admin… the list never ends. Marketing often falls to the bottom of the priority list because there’s always something more urgent.
On top of that, you don’t have a system. When marketing is done on a whim – when you “have time” or “feel inspired” – it’s impossible to be consistent. Without a plan, it’s easy to let weeks (or months) go by without any real marketing efforts.
Content creation can also feel overwhelming. Coming up with new ideas, writing emails, creating social media posts – it’s a lot. And when you’re doing it one piece at a time, it feels like a never-ending task.
And let’s be honest: you can’t do everything alone. The most successful businesses don’t try to. They delegate, automate, and build systems that make consistency possible.
How to Stay Consistent with Your Marketing
Build a Team
You don’t have to do it all yourself. Whether it’s hiring an employee, working with a virtual assistant, or using a service like Content Unlimited (which provides all the content you need, on-demand), outsourcing can take the pressure off and ensure consistency.
Be Organised with a Schedule
Treat marketing like any other essential part of your business. Schedule set times for tasks like writing content, planning campaigns, or engaging on social media. If it’s not scheduled, it won’t get done.
Work in Blocks (Batch Your Content)
Instead of creating content one piece at a time, batch it. For example:
- Write and schedule an entire month’s worth of social media posts in one sitting.
- Create all your emails for the next quarter in one go (this is what we do!).
- Record multiple videos or podcasts at once instead of one per week.
Batching saves time, reduces stress, and makes consistency effortless.
Be Realistic – You Can’t Do It All
Trying to manage every aspect of your marketing alone is a recipe for burnout. Be honest about what you can handle and what you need help with. Whether it’s hiring help, using automation tools, or working in bigger blocks of time, finding a system that works for you is key.
The Bottom Line
Marketing isn’t about doing something once and hoping for the best. It’s about showing up, over and over again, so your audience trusts you, remembers you, and eventually buys from you.
The key to consistency? Systems, planning, and help.
So, where do you start? Choose one of the solutions above and implement it this week. Whether it’s outsourcing, batching content, or simply setting dedicated time for marketing, small changes will add up.
Need help staying consistent? Content Unlimited can take the stress out of marketing by providing you with high-quality, content whenever you need it – so you can focus on running your business while we handle the marketing.
