Content Marketing Archives - Strategic Content Marketing

Overwhelmed by AI? Here’s How to Make It Work for You

by Lucinda | Mar 28, 2025 | Blog

AI is moving so fast it feels like you can barely blink before there’s a new tool, trend, or breakthrough. If you feel like you’re constantly playing catch-up, you’re not alone. The thing is, you don’t need every AI tool under the sun. It’s easy to feel like you’re...

3 Reasons Your Marketing Isn’t Working (And How to Fix It)

by Lucinda | Mar 14, 2025 | Blog

Ever feel like you’re doing all the right things in marketing but getting zero results? You’re posting, emailing, maybe even running ads – but nothing’s sticking. The truth is, marketing isn’t just about doing stuff. It’s about doing the right stuff in a strategic,...

How Much Should You Expect To Pay For Email Marketing?

by Lucinda | Jun 14, 2024 | Blog, Business Advice, Content Strategy, Email Marketing

Everyone likes a low-cost, high-return purchase. And that’s why marketing consultants are quick to sell you on the multitude of benefits of email marketing! It’s short, requires very little technical knowledge to get set up and can improve your customer retention like...

Inbound Marketing Vs Outbound Marketing – The Pros & Cons Of Both

by Lucinda | May 28, 2024 | Blog, Business Advice, Content Strategy, Email Marketing

Let’s be honest – the ‘Skip Ad’ button is one of the best things since sliced bread. Over time, marketers have learned that people don’t always like to be interrupted. Sometimes, you just want to watch your damn video! That’s how the ‘inbound marketing vs...

How To Use AI To Create Your Blog Content

by Lucinda | May 14, 2024 | Blog, Content Strategy

AI for content creation – it’s the next big thing. The solution to all your problems. The easy way to cut your costs and ramp up your marketing? Or is it… As a proactive business owner, you’ve probably come across the buzz surrounding artificial...