Content Archives - Strategic Content Marketing

How To Use AI To Create Your Blog Content

by Lucinda | May 14, 2024 | Blog, Content Strategy

AI for content creation – it’s the next big thing. The solution to all your problems. The easy way to cut your costs and ramp up your marketing? Or is it… As a proactive business owner, you’ve probably come across the buzz surrounding artificial...

Content Marketing Vs PPC (Paid Ads) – Which Is Better?

by Lucinda | Mar 28, 2024 | Blog, Business Advice, Content Strategy

If you’re new to marketing your business online, you might be wondering what the difference is between content marketing vs paid advertising. Surely they achieve the same thing? Well… not quite. This blog will give you an introduction to the similarities and...

Copy Vs Content: What’s The Difference? And Who Cares?

by Lucinda | Jan 21, 2023 | Blog, Content Strategy

Content and copy are not the same, but a quick Google confirms that people aren’t quite getting it. To make matters worse, copy is content, but content is not copy. Making sense so far? The main difference between copy and content lies in its purpose. Copy is written...