What is Split Testing? And Is It Really Worth the Effort?
Ever wondered if your marketing could be working harder for you? You’re getting some results, but what if it could be better? A lot better? Enter split testing. Now, I know what you’re thinking: “Oh no, this sounds complicated and techy.” But I promise, it’s not. And...
The 6 Numbers You Should Be All Over In Your Marketing
I’ll admit it – I’m a self-professed marketing geek. I love digging into the numbers, analysing the data, and figuring out exactly how to make marketing campaigns more efficient. But here’s the thing: you don’t have to be a marketing geek to understand your...
Cost Per Acquisition: What Is It & Why You Absolutely MUST Track It
Ever wondered how much you’re really spending to bring in a new customer? You might be pouring money into ads, social media, or email campaigns, but without knowing your Cost Per Acquisition (CPA), it’s hard to tell if your marketing is working as well as it should...
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