Website Content Archives - Strategic Content Marketing

3 Reasons Your Marketing Isn’t Working (And How to Fix It)

by Lucinda | Mar 14, 2025 | Blog

Ever feel like you’re doing all the right things in marketing but getting zero results? You’re posting, emailing, maybe even running ads – but nothing’s sticking. The truth is, marketing isn’t just about doing stuff. It’s about doing the right stuff in a strategic,...

5 Reasons Why Content Marketing Fails

by Lucinda | Feb 28, 2024 | Blog, Business Advice, Content Strategy, Website Content

Content marketing not working? Picture the scene. You’re writing content. You’re publishing it everywhere you can think of: blogs, emails, Facebook, Instagram… And what do you have to show for it? Nada. Or at least, very little. Sound like you? Don’t worry. This blog...

How Much Does Content Marketing Cost?

by Lucinda | Jan 28, 2024 | Business Advice, Content Strategy, Website Content

Considering making content marketing a core part of your marketing strategy? Then you probably want to know: how much does content marketing cost? Whether you like it or not, the requirements of today’s market have changed. Prospects are now 80% decided whether or...

An Unbiased Review: Is Email Marketing Right For You?

by Lucinda | Dec 14, 2023 | Blog, Email Marketing

Is email marketing right for you or your business? Throughout the years, marketing experts have boasted plenty of silver bullets. Something that could make all of your marketing problems go away. And email marketing is often one of them. But truth be told, it isn’t...

4 Reasons Content Marketing Might Not Work For You

by Lucinda | Nov 28, 2023 | Business Advice, Content Strategy, Website Content

Hard truth alert: there is no one-size-fits-all approach to marketing. If such a magic thing did exist, then persuasive writing would be a whole lot easier. Alas, there is no such solution. And while content marketing is a viable business strategy for most, it may...