I’ll admit it - I’m a self-professed marketing geek. I love digging into the numbers, analysing the data, and figuring out exactly how to make marketing campaigns more efficient. But here’s the thing: you don’t have to be a marketing geek to understand your marketing...

Ever wondered how much you’re really spending to bring in a new customer? You might be pouring money into ads, social media, or email campaigns, but without knowing your Cost Per Acquisition (CPA), it’s hard to tell if your marketing is working as well as it should -...

Imagine this: You’ve got a marketing budget, and you’re trying to figure out how much to spend on ads, email campaigns, or promotions. But how do you know how much a customer is actually worth to your business in the long run? This is where Customer Lifetime Value...

Hey there, fellow business owner!  Ever wondered why some email campaigns generate £1000s in return,  while others just generate tumbleweed? Well, it's all about tapping into the human psyche.  In this micro-blog, I'm gonna break down three super simple, yet...