Why Email Marketing Doesn’t Work.
Hi, I’m Lucinda.
I’m a content marketing geek. I help businesses to get more inbound leads, improve customer retention and make more repeat sales.
In my line of work I meet a lot of business owners. I mean A LOT.
There’s one thing that I hear time and time again from them that really irritates me.
“Email marketing doesn’t work, it’s too over used or my business is different, it might work for you but it won’t work for me.”
Bollocks.
Quite frankly, if your email marketing isn’t working it’s because you are doing it wrong.
A good email marketing campaign has 2 key parts to it…
A Regular Nurture Campaign
You need to be sending relevant, useful emails packed full of massive value on at least a weekly basis. This is to keep your list warm and get them to know, like and trust you.
A Killer Sales Pitch
Your offer must be something relevant to your readers and seem like a great deal. Your sales emails need to connect with your reader, overcome their objections and instill a sense of urgency in them – if they don’t act now they’ll miss out!
Without BOTH of these your email campaigns will fail.
So how are you doing?
Do you regularly contact your list with bags full of free, useful, relationship building content?
Are your offers relevant and so good that they must have them right now?
If not, then you’re missing out on sales and valuable revenue for your business.
FREE EMAIL MARKETING
CHEAT SHEET
Fill in the form below to find out how to improve your email marketing and start converting more sales from your list.
Read More Like This…
How To Write A Banging Subject Line And Get Your Emails Opened
Subject Lines are THE most important part of any marketing email. They are the first thing you see. They are what make you decide if you are going to read on. People’s inboxes are extremely busy. You need to somehow make your email stand out amongst all the others...
Most Marketing Sucks – Here’s Why
It is virtually impossible to get away from marketing. It is EVERYWHERE. Day in day out, hour after hour, someone is trying to sell you something or get you to do something, often interfering with your day. Yet most of the time we take very little notice of it. Why?...
3 Ways A Blog Can Boost Your Business
Why Bother Blogging? To some, a blog might feel like a big fat waste of time. You’re busy enough as a business owner. Why stall yourself by writing something if you don’t know whether people will take the time to read it? Get blogging wrong (most do) and you’re right,...
