The Real Reason Your Email Marketing Sucks.
Hi, I’m Lucinda.
I’m a content marketing geek. I help businesses to get more inbound leads, improve customer retention and make more repeat sales.
I’ve heard it all a million times.
“Email Marketing doesn’t work for me”
“My customers don’t like to be emailed”
”I know it works for some people but my business is different…”
Quite frankly, that’s a load of bollcoks.
Email marketing is one of the cheapest, fastest ways to grow your small business and make more sales. If you are not using it you are missing out.
It doesn’t matter whether you are a local café, a personal trainer or a large accountancy firm, email marketing can and will work for you – If you do it properly.
But that’s the key point right there. You have to do it properly.
Too many business owners are missing out on great opportunities and valuable sales because of the poor quality of the content in their emails.
I meet so many business owners who think that writing the content for their marketing campaigns is simple. You just throw some words together that tell people what you want them to know and that’s it! Job done!
That’s not the case.
If you want to get great results from your email marketing you have to learn how to write copy that sells.
You have to become a skilled copywriter.
A truly great copywriter understands the psychology behind a making a sale. They understand your prospects needs and motivations. They know how to overcome their objections and can use their words to influence them into taking the action and making a purchase.
Most business owners are not natural born copywriters. I’m sure you didn’t go into business as a web designer or a dentist because you had a skill for writing compelling email campaigns!
But, as I’m sure you know, part of being a business owner is being able to generate sales and customers for your business. If you can’t do that then you’ve got a problem.
But don’t worry! There is a solution.
Copywriting is a skill that can be learned.
With a little time, patience and help you can learn how to use the right words in your marketing that engage your readers, build a relationship with them and inspire them into buying from you time and time again.
Master the skill of writing “really great copy” and you’ll see big results from not only your email marketing campaigns but all your other marketing activities too.
The words you use in your marketing really are the single biggest thing that will determine your campaign results, so I think it’s a skill worth learning. Don’t you?
FREE EBOOK
HOW TO WRITE EMAILS THAT GET OPENED
Fill in the form below to find out why Email Marketing is still ONE of the MOST effective ways to boost your conversions and increase your sales.
Read More Like This…
5 Reasons Why Content Marketing Fails
Content marketing not working? Picture the scene. You’re writing content. You’re publishing it everywhere you can think of: blogs, emails, Facebook, Instagram… And what do you have to show for it? Nada. Or at least, very little. Sound like you? Don’t worry. This blog...
An Unbiased Review: Is Email Marketing Right For You?
Is email marketing right for you or your business? Throughout the years, marketing experts have boasted plenty of silver bullets. Something that could make all of your marketing problems go away. And email marketing is often one of them. But truth be told, it isn’t...
3 Rules For EVERY Blog Post If You Want To Attract More Customers
Sat at your desk, trying to find inspiration for another blog post that you’re pretty sure no one is going to read? We’ve all been there… It’s super easy to waste a lot of time and effort writing blogs that don’t serve any purpose other than to bulk out your...
