Last month I hired a removal company to help us move house. I wanted a company that would do a great job and make moving super stress-free.

So I hopped on Facebook, asked for recommendations and got the name of 5 companies.

I phoned them all.

The first one didn’t pick up. I left an answerphone message. No one has replied to this day. 

The second one told me they could come out and give me a quote – in three weeks time – after our moving date. 

The third one – well, she showed up alright – then spent the next 30 minutes complaining about how awkward all our furniture was and that we had too many toys for the kids.

It wasn’t looking great. 

Thankfully, the remaining two had their shit together.

They picked up the phone when I rang, they booked me in for a quote within a couple of days, they showed up and they didn’t whinge about our insane Lego collection. 

The basics! 

But deciding between the last two was pretty tough. 

They ticked all the boxes and said all the right things. Their pricing was similar – within about £10 of each other!

But there was one simple thing that swung it for me.

The boxes.

Company A offered to supply us with all the boxes we needed free of charge. They’d drop them off as soon as we booked them and pick them up when we’d finished unpacking. They even included the packing paper and parcel tape too. 

Very little cost to them – HUGE value to us. 

Company B would provide boxes – at a charge of £150 per batch. 

Dealbreaker. 

The lesson here is pretty simple. You see, Company A understood what their target market were truly looking for: an easy, stress-free solution. 

They knew that by including the packaging free of charge that it would stand them apart from the competition – and make them the obvious choice. At very little cost to themselves. 

So what about you? What simple thing can you do that’s of little cost to you but huge value to your customers? 

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