Copy Vs Content: What’s The Difference? And Who Cares?
Content and copy are not the same, but a quick Google confirms that people aren’t quite getting it. To make matters worse, copy is content, but content is not copy. Making sense so far? The main difference between copy and content lies in its purpose. Copy is written...
7 Huge Website Content Mistakes
When it comes to your website, looks matter. But not nearly as much as well-written and clearly presented content. Too many companies spend big money on flash websites only to overlook the messaging itself. And it’s causing them problems. All design and no...
5 Ways to Make Your Content More Engaging
The internet is vast. It’s an ocean. It stretches WAY beyond the horizon, full of endless emails, ads, social posts, websites, blogs… It is careless to let your content drown. In the early 2000s, you could pretty much write any old rubbish and people would...
5 Most Common Email Marketing Mistakes and How to Avoid Them
It’s simple. Email marketing remains to be one of the best ways to bag more sales. Move aside painful social media algorithms and undefined audiences! Email marketing is an incredible tool that lets you put yourself in front of your target market with ease, and its...
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