Cost Per Acquisition: What Is It & Why You Absolutely MUST Track It
Ever wondered how much you’re really spending to bring in a new customer? You might be pouring money into ads, social media, or email campaigns, but without knowing your Cost Per Acquisition (CPA), it’s hard to tell if your marketing is working as well as it should...
Customer Lifetime Value: Why It’s the Secret to Smarter Marketing
Imagine this: You’ve got a marketing budget, and you’re trying to figure out how much to spend on ads, email campaigns, or promotions. But how do you know how much a customer is actually worth to your business in the long run? This is where Customer Lifetime Value...
3 Simple Psychological Sales Strategies You Can Easily Use In Your Emails
Hey there, fellow business owner! Ever wondered why some email campaigns generate £1000s in return, while others just generate tumbleweed? Well, it’s all about tapping into the human psyche. In this micro-blog, I’m gonna break down three super simple,...
3 Email Settings You Must Do For Deliverability
Hey there, fellow business owner! Ever wonder why some emails bounce back or never seem to get any traction? It could be because you’ve got some not-so-great emails on your list. Let’s clean up your email list and keep your email game strong. Today in less than 3...
3 Types Of Emails To Remove From Your List
Hey there, fellow business owner! Ever wonder why some emails bounce back or never seem to get any traction? It could be because you’ve got some not-so-great emails on your list. Let’s clean up your email list and keep your email game strong. Today in less than 3...
3 Word Swaps To Get More Sales
Hey there, fellow business owner! Isn’t language fascinating? It’ll come as no surprise that we have a slight obsession with words and their impact. Because words have power. They can alter how your message is received. The words you use can be the difference between...
What Is Email Reputation?
Hey there! Have you ever had emails bounce back and not known why? This quick read will tell you all you need to know to overcome email challenges. Here you will learn why your emails are being rejected and what you can do to prevent it. What Is Email Sender...
Subject Lines: How to Get More People Reading Your Emails
Crafting killer email subject lines is a bit of an art form—one that can seriously boost your email marketing game. As a business owner, getting a handle on this can mean the difference between your emails being eagerly opened or unceremoniously dumped into the...
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