How Much Is Writing Your Own Blogs REALLY Costing You?
I’m not doing it! Those are the exact words that my 15yo, Josh, said to me today about his GCSE English homework after 1.5 hours staring at a blank page… You’d think that being a writer would mean that my kids are ace at English. It does not. Josh absolutely...
Is Your Blog A Big Fat Waste Of Time?
Blogging won’t work for every business. When I meet with a potential new client that’s one of the first things I say. You see, I don’t work with just anyone. Of course, I want to take on new clients. The more clients we have the more money we make – and who...
How to Get The Slight Edge
I read a lot of books. So many in fact that my husband and I have an ongoing joke about it. He says that if I had to give him £1 every time I said “I finished my book” he’d be a millionaire. Some books are good. Some are great. And then every now and then I come...
Ok Don’t Judge Me
Ok so don’t judge me… But Josh, my eldest boy, and I are BIG Game of Thrones fans. Now, I know GoT is a bit mature.. But he’s nearly 17 – I figure if he’s old enough to join the army, get married or leave home then he’s old enough to watch...
Should You Create Content Over Christmas?
The trees are up, the shops are filled with stressed out mums and the sound of Mariah Carey wailing about Christmas… But as we wrap up the year and settle in for some long nights of Love Actually and eggnog, a few people have been emailing me asking what they should...
Email Deliverability: How A Dirty List Affects Your Results – And What To Do About It
Keeping your list clean isn’t just for the super-organized and Marie Kondo-ers out there. A dirty email list can actually reduce your deliverability and impact the results you get from your email marketing. If you want the best results – you’ve got to...
No Dancing On The Tables
My poor husband. Last month he celebrated his 40th birthday. We’ve spent years planning the celebrations. We didn’t do too much for his 30th, thanks to the newborn baby we had in tow. So the plan had always been to make this one a big one. Then along came Corona. ...
How To Write Emails That Get Opened
Email marketing is not dead. In fact, if you do it right then it’s still one of the MOST effective ways to boost your conversions and increase your sales. But inboxes are busy. People are overwhelmed. So how do you write emails that get opened? If you’re looking...
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