How To Use Price Anchoring To Win Business

How To Use Price Anchoring To Win Business

It’s true. We are being manipulated at every turn.  Whoa, hold on! We’re not launching into politics… That’s far too heavy for a Tuesday morning. Or any morning…  No. Today we’re talking price anchoring. It is everywhere. Think you make your own buying decisions?...
No Dancing On The Tables

No Dancing On The Tables

My poor husband. Last month he celebrated his 40th birthday.  We’ve spent years planning the celebrations. We didn’t do too much for his 30th, thanks to the newborn baby we had in tow.  So the plan had always been to make this one a big one.  Then along came Corona. ...
Never Buy From A Man With A Shotgun & No Teeth

Never Buy From A Man With A Shotgun & No Teeth

Ten years ago I bought a Hyundai.  I’d just had a baby. I was managing two kids mostly on my own, while my husband worked weekends and went to university during the week.  Over the previous 6 weeks, I’d gone through 3 cars.  My old car – a big old Ford Galaxy...

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